A rose by any other name?

Posted by Flib on May 6th, 2009 filed in Personal

Many people are of the opinion that product names are unimportant. I believe they are wrong.

Imagine for one moment, you have a cocktail in front of you. It is a yellowish colour.

Now if the barman describes it as a ’sunburst’ or equally pleasant name, then this will affect its taste. You will emphasise its positive aspects and downplay its negatives.

Now if the same barman serves the same drink but decribes it as ‘cat vomit’ this will also affect how it tastes to you. You will be looking for any perceived similarity to the texture or taste of vomit. It will affect how you view the drink.

People don’t seem to get this concept very often. I don’t believe it is a hard one to grasp though.